PORTLAND, ORE. (December 17, 2009) -- Grenade announced today that all non-knit headwear will be exclusively produced by New Era, beginning in Fall 2011. The deal further strengthens the brands' already powerful alliance.
The deal was forged by Grenade CEO, Joseph Condorelli, and has been in motion for more than a year. The announcement today elevates the relationship to one of the strongest in the industry. While New Era already produced many of their caps, the timing of the exclusive partnership coincides with the production of Grenade's most comprehensive line in history.
Condorelli noted how well New Era's years of dependability and Grenade's boldness and enthusiasm complement each other.
"New Era makes the best caps in the world. Grenade makes the boldest products out there. This team will truly mark a New Era for the industry," said Joseph Condorelli, Grenade CEO
"It's insane to work with such great people," said Danny Kass, Grenade President
The current issue of New Era's Your Lifestyle Fitted magazine features Danny Kass on the cover. Check it out to learn how Grenade was built and how they developed strong alliances with top brands such as New Era.
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